The Misunderstood Mechanic: Develop Motorist Trust in the Digital Age with Digital Vehicle Inspections
After adding a second shop location, Ryan Flattum, owner of RMF Auto Service in New Richmond, Wisconsin, hit an ARO plateau of $225 using paper inspections and phone sales. Motorists have long been skeptical of the car repair process, typically opting for the minimum required service when they don’t fully understand their vehicle’s needs.
A number of inefficiencies at Jimmy’s Automotive Center in Asheville, NC, were creating distractions, wasting staff time, and resulting in incomplete inspections. Because of a lack of organization and streamlined shop processes, Jimmy was on a serious losing streak – losing track of appointments, losing upsell opportunities, and quickly losing money.
Fred Gestwicki, owner of Fix-it With Fred in Canton, OH, had an overall low car count, with very few first-time customers and an 18% customer retention rate. He quickly realized that his outdated website was doing him no service. Fred’s low ranking on Google also made it difficult for people to find his shop in an online search, bringing in only 12 new customers a month.
When Ben Nielsen opened Skyline Automotive in Falls Church, VA his mission was to go above and beyond for his customers and adapt to their needs. After just a short time with his new shop, he started a unique pickup/dropoff service that gave him the ability to reach beyond his local customer base.
One of the first marketing techniques Simms utilized for his Berkeley facility was a direct mail advertising campaign. And the research that accompanies such a marketing effort provided a valuable revelation: Nearly 16,000 people within a five-mile radius of the new Argonaut location owned hybrids.
When JR Luna emptied the paper rack and turned off the printer at his shop Concours Motors in Ventura, California, he knew that taking his shop paperless wouldn’t be easy, but it would be worth it. Soon after, his job approval percentage confirmed that he had made the right choice, and they haven’t looked back since.
Murphy’s Autocare is a family-owned and operated, one-stop, super convenient, bumper-to-bumper, auto service center. Recently, owners Dave and Jan Murphy made the decision to remove their paper rack to help improve their business process. Murphy’s chose SmartFlow from AutoVitals, which combines digital inspections, tablet-based worksheets, and visual workflow displays unified with world-class workflow automation to get the job done.