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Our Mission

The AutoVitals’ team is obsessed with enabling shop clients to achieve results never before possible with traditional paper-based methods. The Digital Shop ® Advantage means the most innovative and impactful products, a commitment to developing and instilling industry best practices in everything we do, and the automotive industry’s most thriving and collaborative online community.

Core Values

We’re Obsessed with Driving Client Results and Client Success.
We’re Easy to Work With.
We’re Responsive and We Listen to Our Clients and Partners.

We’re Fearless.
We Challenge Ourselves to Find a Better Way.
We’re Committed to a Learning Mindset.

We Value Results Over Activity.
We’re Analytical and Solutions-Oriented.
We Set the Bar High, and Expect the Best from Ourselves, Each Other and our Clients.

We Take Ownership. We Care. We’re Committed.
We’re Reliable. We Follow Through…On-Time and with a Sense of Urgency.
We’re Committed to Near Flawless Execution and High Quality Work.

We’re Objective and Open-Minded.
We’re Transparent and Direct, and Always Respectful.
We Enjoy Working Together and Supporting Each Other.

Jon Belmonte

Chief Executive Officer

Jon was drawn to AutoVitals by the company’s unwavering commitment to enabling automotive repair & maintenance shops meet their true potential. Jon previously led successful technology companies such as Active Network (ACTV) and Cursive Labs. He’s passionate about family, America and the new family Volvo XC60.

Uwe Kleinschmidt

Chief Innovation Officer & Founder

Uwe is the founder of AutoVitals. He is passionate about building solutions for the independent automotive shop owner to succeed in the modern internet era. Prior to AutoVitals, Uwe spent 15+ years with Robert Bosch in a variety of positions around the globe, building software to master the transition to highly-computerized cars. Uwe is the inventor of multiple patents and is an Ironman finisher.

Tara Bohnert

VP, Sales & Customer Success

Tara is a seasoned sales and customer success professional, having held similar roles at successful SaaS / tech companies such as TriTech, Zingle and Active Network (ACTV). Tara lives in San Diego and enjoys motor trucks and drag racing.

Bill Kuncz

Chief Financial Officer

Bill has over 22 years of successful financial and operational leadership. He has both launched tech start-ups to achieve market proven success and built profitable high growth companies. Bill enjoys playing hockey, volunteering for great causes, and off-road racing in his free time.

Tom Dorsey

VP, Training & Business Development

Tom has been with AutoVitals for seven years and worn many caps including VP, Director of Sales, SEO Manager, and more! Currently, Tom is the head of The Digital Shop® Partner Team and the host of The Digital Shop® Talk Radio. Tom is passionate about helping auto repair shops make more profit, riding the beautiful waves of Santa Barbara, and go-kart racing.

Ute Gerlach


Ute is a co-founder of AutoVitals. Her technology leadership has made an immeasurable impact on the scale and complexity of the products the company offers its shops and its partners. Ute resides in Germany and leads the company’s European operations.

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