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Our Mission

The AutoVitals’ team is obsessed with enabling shop clients to achieve results never before possible with traditional paper-based methods. The Digital Shop ® Advantage means the most innovative and impactful products, a commitment to developing and instilling industry best practices in everything we do, and the automotive industry’s most thriving and collaborative online community.

Core Values

We’re Obsessed with Driving Client Results and Client Success.
We’re Easy to Work With.
We’re Responsive and We Listen to Our Clients and Partners.

We’re Fearless.
We Challenge Ourselves to Find a Better Way.
We’re Committed to a Learning Mindset.

We Value Results Over Activity.
We’re Analytical and Solutions-Oriented.
We Set the Bar High, and Expect the Best from Ourselves, Each Other and our Clients.

We Take Ownership. We Care. We’re Committed.
We’re Reliable. We Follow Through…On-Time and with a Sense of Urgency.
We’re Committed to Near Flawless Execution and High Quality Work.

We’re Objective and Open-Minded.
We’re Transparent and Direct, and Always Respectful.
We Enjoy Working Together and Supporting Each Other.


Jon Belmonte

Chief Executive Officer

Jon was drawn to AutoVitals by the company’s unwavering commitment to enabling automotive repair & maintenance shops meet their true potential. Jon previously led successful technology companies such as Active Network (ACTV) and Cursive Labs. He’s passionate about family, America and the new family Volvo XC60.

Uwe (1)

Uwe Kleinschmidt

Chief Innovation Officer & Founder

Uwe is the founder of AutoVitals. He is passionate about building solutions for the independent automotive shop owner to succeed in the modern internet era. Prior to AutoVitals, Uwe spent 15+ years with Robert Bosch in a variety of positions around the globe, building software to master the transition to highly-computerized cars. Uwe is the inventor of multiple patents and is an Ironman finisher.


Tara Bohnert

Chief Operating Officer

Tara is a seasoned sales and customer success professional, having held similar roles at successful SaaS / tech companies such as TriTech, Zingle and Active Network (ACTV). Tara lives in San Diego and enjoys motor trucks and drag racing.

Jenn (2)

Jennifer Thronson

Vice President, Business Development & GM, BayIQ

Jenn has been CEO of BayIQ, loyalty and marketing platform for auto repair and tire shops, for the last 2 years. She is excited to join forces with AutoVitals to provide even more value to customers. Jenn has spent the last several years building and leading technology companies. She enjoys learning new things, playing and coaching soccer, and spending time with friends and family.

Taren Peng

Taren Peng

Vice President, Technology

Taren is an experienced technologist and passionate about the Automotive industry. He’s held critical technology leadership roles at Autoweb & Autobytel, as well as Paypal. And amazingly, Taren also owned and operated an automotive repair shop earlier in his career. Taren enjoys working on cars, trucks, and motorcycles, and taking them to race tracks and off-road rides when time permits.

Ute Gerlach


Ute is a co-founder of AutoVitals. Her technology leadership has made an immeasurable impact on the scale and complexity of the products the company offers its shops and its partners. Ute resides in Germany and leads the company’s European operations.

Vince (2)

Vince Cardoza

Vice President, Sales

Vince is an accomplished technology sales leader, having headed teams at multiple successful organizations such as Aventri, Active Network (ACTV) and Xerox (XRX). He is passionate about community and the local businesses that support them.  Vince lives in San Diego and enjoys classic car restoration and F1 racing.


Ron Schooler

Vice President, Finance & Accounting


Camarin Wanamaker

Director, Customer Success


Jeff Ballard

Director, Onboarding & Training

Gursharan Headshot

Gursharan Bains

Manager, Technical Support and Enablement

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