How important are customer reviews to motorists? Research shows that 90% of motorists read online reviews before visiting a shop, and 88% trust online reviews as much as personal recommendations. In addition to this, 68% form an opinion after reading between one and six online reviews.
This means that, in order to run your shop better and grow in today’s competitive, online-first marketplace, you need happy customers sharing positive reviews of their experiences in order to even get visitors to even look at your site for the first time.
This means that you need to create and maintain a process that encourages your customers to leave reviews, monitors the reviews they leave, and improves any negative reviews you might receive.
Here’s the process that shop owners Fred Gestwicki Jr (Fix-it Fred) and Joaquin Cordero (27th St Automotive) have developed to manage their online reviews. It has helped Fix-it With Fred get a 4.8 on Google Reviews and 27th St Automotive a 4.7 on Google Reviews.
In this short but intensive 30-minute episode, you’ll learn:
– How impactful online reviews are for a business
– Why it’s important to implement a successful review collection & management strategy
– Which strategies help improve your business’s bottom line