866 949 2848 [email protected]

November 5th, 6th & 7th, 2019

Las Vegas – SEMA/AAPEX



5th, 6th & 7th


Las Vegas – SEMA/AAPEX

Your Trainer

Tom Dorsey & Uwe Kleinschmidt teach you how to manage a Digital Shop, measure results, and engage motorists for unprecedented increase in weekly revenue and ARO.

100% Exclusive

Learn techniques and strategies in breakouts, which cover real-life scenarios.


November 5th | 9:00-12:30, 1:30-5:00
November 6th | 9:00-12:30, 1:30-5:00
November 7th | 9:00-12:30


The Venetian Resort Hotel 3355 S Las Vegas Blvd, Las Vegas, NV 89109

Get started now

$99 for 1-3 people


Discover what you’ll learn to improve your business in just one day:

How to engage motorists digitally and achieve $150 ARO increase

How digital workflow management increases your Technician and Service Advisor efficiency by DOUBLE DIGITS

How to implement the Digital Shop with the high confidence to overcome any challenge caused by change


Join your peers and complete activities in and out of the Digital Shop platform to evaluate your current shop workflow and plan future campaigns.



A workbook acompanies your class with lesson recaps and supplemental materials.



Join Digital Shop owners who have succeeded as they assist you and teach you how they did it and how to properly implement.

Your Schedule


30 minutes

Introduction and Welcome

A snack will be provided as Tom Dorsey kicks off the training with opening remarks.


1 hour

How Digital Motorists Make Decisions

In this session, we’ll break down how digital motorists make decisions along the 7 touchpoints of motorist interaction— everything from how they search on Google to how they approve or decline work. We’ll also focus on some of the most impactful strategies to increase ARO by $150 or more.


1 hour

Comparison of Practices in a Paper Based Shop vs The Digital Shop

Now that we have some of the best practices for how digital motorists make decisions, we’ll focus on learning the difference of results from a paper based shop vs a Digital Shop and building a scalable operation around digital. Diving into shop workflow operations, you’ll learn how to improve any process in your business using workflow and digital communication.


1 hour

Overview of the Business Control Panel and How-To Measure, Literally, Everything

Now that we’ve learned a scalable shop workflow operation, how do you know if it’s working? We’ll help you understand how to monitor success. Using the Business Control Panel and its behavioral KPIs you can direct and motivate your staff with measurable goals.

Training with our Students

What I can share with you, with what Tyler learned, what he’s implemented, and him and Shane are working on daily. So, we ended up January at $614.20; so a $102 up, and that’s right after the conference. And so far in February, we’re at $614.84. So, they have raised the ARO up a $100 and that’s for… That’s where the shop that’s been using this for, what? Four years now.

Joe Sevart

Shop Owner, I-70 Auto Service

Listen to Joe talk about improvements he made after attending the training:

Have questions? Call us.

(805) 617-0990