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Episode Description

What shop out there hasn’t received a phone call from a customer who looked up the price of a part or service on Google and got frustrated that the shop didn’t match their unreasonable search results? In this week’s episode, we are talking price shopping and ways to reach customers who may appear to be fixated on price.

Fred and Jessica Gestwicki from Fix It With Fred in Canton, OH joins this week to tell us about a project they have been working on that flips the conversation about price to a conversation in value.

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