AutoVitals Google Ads Statement of Work
Summary
This project involves the configuration and setup of Google Ads for your business. This project will follow the timeline outlined below, however, is highly dependent on the delivery of assets and feedback from you, to avoid project delays.
Project Scope
This SOW covers the following activities and deliverables.
- Google Ads account setup, including ad budget
- AutoVitals (and Client) access to Google Ads account
- Configuration of Google Ads based upon Client feedback
- Google Ads launch
Sample Schedule
This is a sample schedule only. “Days” refer to business days.
Task | Responsible | Finish Date |
Sign Agreement | Client | Effective Date |
Schedule Intro Call | AutoVitals | 1 – 2 Days |
Intro Call & Intake Form | AutoVitals; Client | 1 – 7 Days |
Provision Google Account | AutoVitals | 2 – 4 Days |
Submit Verification Documents* | AutoVitals | 1 – 3 Days |
Create Google Ads & Launch* | AutoVitals | 4 – 7 Days |
Review Google Ads | AutoVitals; Client | At Launch |
*These steps can be done concurrently once we have received all required information on the Intake Form from Client.
Client Intake Form
Client and AutoVitals will complete the Intake Form during the Intro Call. This form includes all the necessary information to provision a Google Ads account and set up Ads. It is the Client’s responsibility to provide all required information as to not incur any project delays.
Basic Info
- Shop Owner name and email
- Primary contact for Ads and billing name and email, if different
- Company name
- Legal business name
- Domain URL
- Shop phone number
- Ad spend budget
Shop Info (for Ads)
- Google Ads Geo-Targeting Radius from Business (miles): We suggest an initial radius around the business for Google Ads targeting, considering the population density, competitive landscape, and how far a customer will travel to visit your shop. Alternatively, you can provide a list of zip codes to target.
- Type of Shop: general repair, specialty shop, vehicle or brand specific, diesel, fleet, etc
- Top 5-10 most profitable vehicle brands: domestic, import, European, diesel trucks, BMW, Audi, Ford, etc
- Top 5-10 most profitable services: brakes, air conditioning, routine service, advanced diagnostics, engine drive belts, tires, etc
- Vehicle brands or services not offered
- Shop warranty info (if applicable)
- Certifications (if applicable)
- Affiliations (if applicable)
- Amenities: pick up and drop off, loaner cars, shuttle service, towing, digital inspections, online payments, service reminders, etc
Account Access
If Client is already an advertiser with an existing account, please provide:
- Google Ads Account Number
- Add AutoVitals to the following:
- Google My Business
- Google Tag Manager
- Google Analytics
Verification Documents
- Business Logo File: Layered logo files preferred (.psd or .png)
- Company Photo(s): 3-4 high quality images of the business frontage or team members
- Legal Business Owner’s Driver’s License
- Official Legal Business Document with EIN