Smart Funnels Create More Customers

Smart Funnels Create More Customers

The beauty about local search is how tangible it can be if you incorporate information about local circumstances. If you think of the standard sales funnel (below), you already have pretty concrete numbers about your market potential. Let’s take a close-up view of the 2,000 to 4,000 searches in your area. Does your web presence captures all it can, or even a fair share? First and foremost, your internet presence will simply not perform if it is not on Page 1. But there is another reason why you may be underperforming online: the commuting pattern of your prospective customers. Your search strategy is broad and encompasses a greater service area of Anywheretown, USA, and yet it still doesn’t yield the expected results. Well, you can just switch to a better Search Optimization (SEO) provider and website designer and start over, right? Hold your high-horsepower engines for a little bit, hope is not a strategy. The image below segments searching motorists – the highest potential of losing the share being the red pie segment. Those motorists don’t find it convenient to get to the business location and will select a different business.     So it becomes clear the importance of targeting motorists outside the obvious business location area. But how do we cover the entirety of prospective customers? And what if the commuting pattern opens area that are not obvious? What if local commuter trains offer the opportunity to drop the vehicle in the morning, and then take a train and pick up the vehicle in the evening? Check below an area near Sacramento with the top five zip codes...
Do you need a Mobile Website?

Do you need a Mobile Website?

Using smartphones and tablets to search for local businesses has become a wide spread habit and is going to increase, because it is highly convenient. Due to the much smaller available space on especially smartphones easy navigation becomes key for a great user experience. Lets look at a typical website, which has not been optimized ye

Have Search Results Become Unpredictable?

Have Search Results Become Unpredictable?

Ron Haugen (the author of the great movie clip about finding a Saturn repair shop) and I had a chat about Google plus and its repercussions on search results. Over the course of the conversation the following questions emerged, and we thought questions and answers might be worth sharing. Here they come: 1. Word out there is that if you do not have a Google + account, your business’ search engine ranking will suffer. Is this a valid concern ? Absolutely valid, and if you don’t buy at least Ads worth $500 per month with Google, you won’t have any chance getting on even page #2 in Google search. I am just messing with you and I am sorry, but the temptation to mock fear based sales tactics is so high I couldn’t resist. Lets get as accurate as I can: Your business search rankings won’t suffer if you don’t have a Google Plus account.  What you should consider though: If you can engage your prospective and existing customers in a meaningful conversation online, share valuable content they are interested in on Google Plus and earn ‘+1’ clicks in return, Google will consider your ‘social ranking’ as one of many parameters in determining your search ranking. In other words, having an account alone doesn’t help much – you need to use it to engage in a meaningful online conversation with your customers. It does make sense, doesn’t it? Just like real life, the more people talk with and about you, the more attention by searching motorists you deserve. 2. Is it possible that Google users will see different search engine results when logged in...
Reviews Featured on Your Website Are ALL on Google!

Reviews Featured on Your Website Are ALL on Google!

Reviews assist in getting potentially new customers to trust you. You knew that already. Dominance on Google page#1 assists new customers finding you. You knew that as well. Do you know how effective these can be when combined? See the image below. And did I mention that Google picks up your review stats off your website and ours to show it to prospective customers (blue arrows in picture above)? See for yourself above OR type your business name in Google and enjoy (assuming we designed and manage your website, of course). Uwe...
Call on Click

Call on Click

Many small business owners are wondering how a web presence can have maximum effectiveness. Or in other words: how are calls to action actually designed to attract visitors to click on them? Or simply, “is my website effective?” Other questions we hear are, “should I spend the money on a site optimized for mobile phones?”; “when do I know I need to update my website?” Our simple answer is “Measure and Modify”. As in real life nothing is perfect, so why not begin at a baseline and start improving from there, before spending money on less effective projects? There is an abundance of neat tools to get the exact information you need to make decisions. Lets look at some examples: 1. “You need a website optimized for mobile, since 36% of all searches use smart phones and will ultimately look at your website.” WOW, if that was true, you better get a mobile version NOW. Let’s use real data from websites we host to see how we measure effectiveness. Below is a comparison of an auto repair shop website in Simi Valley, CA and Pleasanton, CA. Pleasanton is a town with median household incomes around $99k, and it seems that quite a bit of bay and silicon valley (=internet company) executives live here. Simi Valley is used as a comparison, where the mix of professions seems more balanced. Both websites are leading in rank for many relevant search keywords and see more than 700 hits per month.   Mobile browsers account for just 3.5% of all clicks on both websites. Does that justify a specific website development? You decide....
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