Tell me something

Tell me something

I am regularly surprised by the ease of communication on Facebook  and I am wondering how it changes the way we communicate with one another. Our daughter Lina, who will turn 19, not only claims that she knows every single one of her 973 facebook friends well, but that she also has made Facebook her main communication tool. Setting up events, reaching out to friends, inviting everybody to the next  high school Volleyball home game etc., facebook is her tool of choice. “Email takes too long and is more about facts,” she says. “If I wanted to exchange facts, I’d text.” Lina would start facebook conversations with something like: “Tell me something” or “RAWWR” – and still get quite a bit of responses! I found this mind-boggling. When talking with her about it, it dawned on me that her statements confirmed what we found when looking at car-owner- to-service-advisor communication. Lina said that people she hangs out with people who know what ‘RAWWR’ means,  and they respond within a few minutes with similar ‘interesting’ statements. Since they have developed rapport * already, they express their feelings in a kind of secret language, and are mostly interested in pinging their friends and exchanging ‘feel-good’ statements, or simply waiting for the other to say something exciting. Next time your talk to your  Service Advisor or customer, start with “RAWR” and see what happens. Just kidding. But what is striking to me is that this underlying rapport facilitates all kinds of conversations. Building trust with each other, being on the same wave length, sharing challenges and joyful moments – these all develop strong...
Reviews Featured on Your Website Are ALL on Google!

Reviews Featured on Your Website Are ALL on Google!

Reviews assist in getting potentially new customers to trust you. You knew that already. Dominance on Google page#1 assists new customers finding you. You knew that as well. Do you know how effective these can be when combined? See the image below. And did I mention that Google picks up your review stats off your website and ours to show it to prospective customers (blue arrows in picture above)? See for yourself above OR type your business name in Google and enjoy (assuming we designed and manage your website, of course). Uwe...
A New Way of Leveraging Reviews

A New Way of Leveraging Reviews

Although Google has stopped aggregating third party reviews (see here for why it happened), reviews have not lost their power. The opposite is true. In addition to showing reviews augmented with stars on the Google Places listing, reviews can help local businesses to dominate search results. AutoVitals is tapping Google’s ability to find relevant content on the website we have created for our clients and let Google feature their content, which matches the keyword sequence searched. In other words, depending on what is searched, Google features different content from a website authored with AutoVitals’ WAT (Website Authoring System). Lets assume we look for ‘BMW Repair Goleta” (Goleta is a city with 20,000 drivers). The image below shows how Top Shop dominates that search with its Google Places listing and website, AND highlights what content has been picked up by Google from the home page to be featured for the “BMW Repair” search. Now lets look at a different search: “Mercedes Repair Goleta”. Again Top Shop dominates Page #1, and looking more closely you can see that Google picked up different content, which matches the search for Mercedes Repair.   Placing valuable and relevant content on your website and updating it on a regular basis is important to not only educate your website visitors, but to get on page #1, and dominate it. Happy dominating. Uwe Use the AutoVitals Website Authoring System to dominate search on...
Do u txt?

Do u txt?

Text messaging has penetrated our life so much that even people like me and older use it every day. Although we might feel still some resistance in letting people outside of our family and friends into our “inner text circle”, our 17 year old daughter Lina is sending thousands of text messages every month. “I am using email only for getting college coaches interested in me (she is trying to select the right college to play volleyball for), otherwise I am texting. It is faster to type(!) and I get immediate responses.” Case in point: if you want to respond quickly or get an immediate response from your customers, texting is the way to go. But you knew that already, didn’t you? We at AutoVitals looked at specific scenarios – where text messages make the difference for shop efficiency and customer satisfaction – and then and implemented those. The most important scenarios are: Notify the customer that the car is ready for pick up. Inform the customer that an estimate is in their email inbox and ask them to authorize by replying “yes”. Remind the customer about a scheduled appointment and let them confirm/re-schedule the appointment. Since AutoVitals integrates with any shop management in real-time, the vehicle in question will show up on the Today’s Vehicle Page in a matter of seconds after the estimate or invoice is printed. Sending the customer a “ready for pick up” message by email and text is a matter of two clicks. The email/text is already pre-worded and can be edited before sending off if needed.     As you can see on...
Dear Business Owner/Web Designer

Dear Business Owner/Web Designer

Have you ever had discussions with your web designer/client on how the website should look like? Discussions about what image to place where, what color, what layout, what design in general? And did you catch yourself getting more and more agitated because you realize this is a discussion based mostly on aesthetics? And since tastes differ, there is no right or wrong? But what should we base our decisions on then? Here is a proposal: It all depends on your goals: 1. Do you want to have the best designed website in town, maybe even with the fanciest features web technologies can offer? Go with the best web designer you can afford. Maybe you’ll win a design award. 2. Do you want the highest Google ranking possible? Go with an SEO expert and let him tell the web designer what to do. 3. Do you want the most effective website possible? That is a trick question, since it sounds like “Do you love your mother?”, right? Not quite. If you can define what effectiveness means to you and your business and you know how to measure it, you have a solution. Lets define effectiveness as highest ranking possible and highest percentage of clicks on the call to action buttons on your website. Can you measure ranking? Yes, research the most searched items in the industry you are in (hint: tire related searches are 6 times more often searched than auto repair related searches) and optimize your website for it. Can you measure clicks to your website? Yes you can, it is called heat map and looks like the one...
 [otw_is sidebar=otw-sidebar-1]