Dear Business Owner/Web Designer

Dear Business Owner/Web Designer

Have you ever had discussions with your web designer/client on how the website should look like? Discussions about what image to place where, what color, what layout, what design in general? And did you catch yourself getting more and more agitated because you realize this is a discussion based mostly on aesthetics? And since tastes differ, there is no right or wrong? But what should we base our decisions on then? Here is a proposal: It all depends on your goals: 1. Do you want to have the best designed website in town, maybe even with the fanciest features web technologies can offer? Go with the best web designer you can afford. Maybe you’ll win a design award. 2. Do you want the highest Google ranking possible? Go with an SEO expert and let him tell the web designer what to do. 3. Do you want the most effective website possible? That is a trick question, since it sounds like “Do you love your mother?”, right? Not quite. If you can define what effectiveness means to you and your business and you know how to measure it, you have a solution. Lets define effectiveness as highest ranking possible and highest percentage of clicks on the call to action buttons on your website. Can you measure ranking? Yes, research the most searched items in the industry you are in (hint: tire related searches are 6 times more often searched than auto repair related searches) and optimize your website for it. Can you measure clicks to your website? Yes you can, it is called heat map and looks like the one...
Online Communication Beyond the Counter – Social Search for Auto Repair Shops Part 5

Online Communication Beyond the Counter – Social Search for Auto Repair Shops Part 5

Is the customer interaction at the counter related to the effectiveness of an online campaign? Can messaging to the customer be automated? Can the service adviser be replaced? Watch this recipe for success when leveraging the counter experience in your online communication. Mitch and I explore the potential for local businesses to amplify the effectiveness of his online campaigns. Please leave your comments and questions. Read about this ephiphany we discovered about online communication in customer relationship when talking to our daughters. Find out how to use our service leveraging Google based social search in customer retention....
A Bad Review! Is there such a thing?- Social Search for Auto Repair Part 4

A Bad Review! Is there such a thing?- Social Search for Auto Repair Part 4

Having one’s business out there on Google or other places seems scary to some and a huge opportunity to others. That anybody can leave an unfiltered  review creates some discomfort. To those who feel like it, don’t be afraid, the freedom of the internet also empowers thousand of people to make the right choice. You should be that choice! Explore together with Mitch, how reviews can help creating buzz or hurt and what to do about it. Enjoy the talk and see you next time here Uwe Check out our new Google Booster...
Click or Not to Click – Social Search for Auto Repair Shops Part 3

Click or Not to Click – Social Search for Auto Repair Shops Part 3

In the third segment of the series, Mitch and I explore the importance of a small business’ website, tools to measure its effectiveness and potential pitfalls. Especially the urge to please Google and human eyes creates a challenging task when trying to maximize the effectiveness. Enjoy and please leave feedback or questions, so we can prepare the next segment. See you next time Uwe (Oova) Maximize your Website’s Effectiveness...
Some Like It Hot – Social Search for Auto Repair Shops Part 2

Some Like It Hot – Social Search for Auto Repair Shops Part 2

Welcome to our second segment ‘Some Like It Hot’ of the ‘Social Search’ series. Mitch and I hope you like it as the first one and welcome any feedback, questions or suggestions you might have. We apologize for the long wait, we promise on getting better and try to have one segment per week....
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