Call on Click

Call on Click

Many small business owners are wondering how a web presence can have maximum effectiveness. Or in other words: how are calls to action actually designed to attract visitors to click on them? Or simply, “is my website effective?” Other questions we hear are, “should I spend the money on a site optimized for mobile phones?”; “when do I know I need to update my website?” Our simple answer is “Measure and Modify”. As in real life nothing is perfect, so why not begin at a baseline and start improving from there, before spending money on less effective projects? There is an abundance of neat tools to get the exact information you need to make decisions. Lets look at some examples: 1. “You need a website optimized for mobile, since 36% of all searches use smart phones and will ultimately look at your website.” WOW, if that was true, you better get a mobile version NOW. Let’s use real data from websites we host to see how we measure effectiveness. Below is a comparison of an auto repair shop website in Simi Valley, CA and Pleasanton, CA. Pleasanton is a town with median household incomes around $99k, and it seems that quite a bit of bay and silicon valley (=internet company) executives live here. Simi Valley is used as a comparison, where the mix of professions seems more balanced. Both websites are leading in rank for many relevant search keywords and see more than 700 hits per month.   Mobile browsers account for just 3.5% of all clicks on both websites. Does that justify a specific website development? You decide....
Dear Business Owner/Web Designer

Dear Business Owner/Web Designer

Have you ever had discussions with your web designer/client on how the website should look like? Discussions about what image to place where, what color, what layout, what design in general? And did you catch yourself getting more and more agitated because you realize this is a discussion based mostly on aesthetics? And since tastes differ, there is no right or wrong? But what should we base our decisions on then? Here is a proposal: It all depends on your goals: 1. Do you want to have the best designed website in town, maybe even with the fanciest features web technologies can offer? Go with the best web designer you can afford. Maybe you’ll win a design award. 2. Do you want the highest Google ranking possible? Go with an SEO expert and let him tell the web designer what to do. 3. Do you want the most effective website possible? That is a trick question, since it sounds like “Do you love your mother?”, right? Not quite. If you can define what effectiveness means to you and your business and you know how to measure it, you have a solution. Lets define effectiveness as highest ranking possible and highest percentage of clicks on the call to action buttons on your website. Can you measure ranking? Yes, research the most searched items in the industry you are in (hint: tire related searches are 6 times more often searched than auto repair related searches) and optimize your website for it. Can you measure clicks to your website? Yes you can, it is called heat map and looks like the one...
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