Mobile Unfriendly? Don’t Mess With Google.

Mobile Unfriendly? Don’t Mess With Google.

This post is not for owners of a smartphone, who are unfriendly. This post is for people, who own a website, which is important for their business and who, for some reason, have missed that Google will change is ranking algorithm on April 21st so that mobile searches are treated differently than before

Smart Funnels Create More Customers

Smart Funnels Create More Customers

The beauty about local search is how tangible it can be if you incorporate information about local circumstances. If you think of the standard sales funnel (below), you already have pretty concrete numbers about your market potential. Let’s take a close-up view of the 2,000 to 4,000 searches in your area. Does your web presence captures all it can, or even a fair share? First and foremost, your internet presence will simply not perform if it is not on Page 1. But there is another reason why you may be underperforming online: the commuting pattern of your prospective customers. Your search strategy is broad and encompasses a greater service area of Anywheretown, USA, and yet it still doesn’t yield the expected results. Well, you can just switch to a better Search Optimization (SEO) provider and website designer and start over, right? Hold your high-horsepower engines for a little bit, hope is not a strategy. The image below segments searching motorists – the highest potential of losing the share being the red pie segment. Those motorists don’t find it convenient to get to the business location and will select a different business.     So it becomes clear the importance of targeting motorists outside the obvious business location area. But how do we cover the entirety of prospective customers? And what if the commuting pattern opens area that are not obvious? What if local commuter trains offer the opportunity to drop the vehicle in the morning, and then take a train and pick up the vehicle in the evening? Check below an area near Sacramento with the top five zip codes...
Do you need a Mobile Website?

Do you need a Mobile Website?

Using smartphones and tablets to search for local businesses has become a wide spread habit and is going to increase, because it is highly convenient. Due to the much smaller available space on especially smartphones easy navigation becomes key for a great user experience. Lets look at a typical website, which has not been optimized ye

Have Search Results Become Unpredictable?

Have Search Results Become Unpredictable?

Ron Haugen (the author of the great movie clip about finding a Saturn repair shop) and I had a chat about Google plus and its repercussions on search results. Over the course of the conversation the following questions emerged, and we thought questions and answers might be worth sharing. Here they come: 1. Word out there is that if you do not have a Google + account, your business’ search engine ranking will suffer. Is this a valid concern ? Absolutely valid, and if you don’t buy at least Ads worth $500 per month with Google, you won’t have any chance getting on even page #2 in Google search. I am just messing with you and I am sorry, but the temptation to mock fear based sales tactics is so high I couldn’t resist. Lets get as accurate as I can: Your business search rankings won’t suffer if you don’t have a Google Plus account.  What you should consider though: If you can engage your prospective and existing customers in a meaningful conversation online, share valuable content they are interested in on Google Plus and earn ‘+1’ clicks in return, Google will consider your ‘social ranking’ as one of many parameters in determining your search ranking. In other words, having an account alone doesn’t help much – you need to use it to engage in a meaningful online conversation with your customers. It does make sense, doesn’t it? Just like real life, the more people talk with and about you, the more attention by searching motorists you deserve. 2. Is it possible that Google users will see different search engine results when logged in...
A New Way of Leveraging Reviews

A New Way of Leveraging Reviews

Although Google has stopped aggregating third party reviews (see here for why it happened), reviews have not lost their power. The opposite is true. In addition to showing reviews augmented with stars on the Google Places listing, reviews can help local businesses to dominate search results. AutoVitals is tapping Google’s ability to find relevant content on the website we have created for our clients and let Google feature their content, which matches the keyword sequence searched. In other words, depending on what is searched, Google features different content from a website authored with AutoVitals’ WAT (Website Authoring System). Lets assume we look for ‘BMW Repair Goleta” (Goleta is a city with 20,000 drivers). The image below shows how Top Shop dominates that search with its Google Places listing and website, AND highlights what content has been picked up by Google from the home page to be featured for the “BMW Repair” search. Now lets look at a different search: “Mercedes Repair Goleta”. Again Top Shop dominates Page #1, and looking more closely you can see that Google picked up different content, which matches the search for Mercedes Repair.   Placing valuable and relevant content on your website and updating it on a regular basis is important to not only educate your website visitors, but to get on page #1, and dominate it. Happy dominating. Uwe Use the AutoVitals Website Authoring System to dominate search on...
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