Do you need a Mobile Website?

Do you need a Mobile Website?

Using smartphones and tablets to search for local businesses has become a wide spread habit and is going to increase, because it is highly convenient. Due to the much smaller available space on especially smartphones easy navigation becomes key for a great user experience. Lets look at a typical website, which has not been optimized ye

Reviews Featured on Your Website Are ALL on Google!

Reviews Featured on Your Website Are ALL on Google!

Reviews assist in getting potentially new customers to trust you. You knew that already. Dominance on Google page#1 assists new customers finding you. You knew that as well. Do you know how effective these can be when combined? See the image below. And did I mention that Google picks up your review stats off your website and ours to show it to prospective customers (blue arrows in picture above)? See for yourself above OR type your business name in Google and enjoy (assuming we designed and manage your website, of course). Uwe...
Monitor and Increase Technician Productivity

Monitor and Increase Technician Productivity

Are you setting goals for yourself and your technicians? Do you know how many hours the service advisor sold based on the inspections results done by the technician? Do you have regular talks with your technicians and service advisors to optimize work flow in your shop? Most of you probably answer with “No, I don’t have a tool to measure this accurately enough.” That tool exists and its name is QuickTrac. Larry Moore has implemented this tool after having established the necessary processes in his shop and got the buy-in by his service advisors and technicians. Listen to his presentation and find out how AutoVitals helps the service advisor reduce manual entries dramatically. As always, feel free to comment here Uwe (Oova) Get your web presence...
Dear Business Owner/Web Designer

Dear Business Owner/Web Designer

Have you ever had discussions with your web designer/client on how the website should look like? Discussions about what image to place where, what color, what layout, what design in general? And did you catch yourself getting more and more agitated because you realize this is a discussion based mostly on aesthetics? And since tastes differ, there is no right or wrong? But what should we base our decisions on then? Here is a proposal: It all depends on your goals: 1. Do you want to have the best designed website in town, maybe even with the fanciest features web technologies can offer? Go with the best web designer you can afford. Maybe you’ll win a design award. 2. Do you want the highest Google ranking possible? Go with an SEO expert and let him tell the web designer what to do. 3. Do you want the most effective website possible? That is a trick question, since it sounds like “Do you love your mother?”, right? Not quite. If you can define what effectiveness means to you and your business and you know how to measure it, you have a solution. Lets define effectiveness as highest ranking possible and highest percentage of clicks on the call to action buttons on your website. Can you measure ranking? Yes, research the most searched items in the industry you are in (hint: tire related searches are 6 times more often searched than auto repair related searches) and optimize your website for it. Can you measure clicks to your website? Yes you can, it is called heat map and looks like the one...
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