Tell me something

Tell me something

I am regularly surprised by the ease of communication on Facebook  and I am wondering how it changes the way we communicate with one another. Our daughter Lina, who will turn 19, not only claims that she knows every single one of her 973 facebook friends well, but that she also has made Facebook her main communication tool. Setting up events, reaching out to friends, inviting everybody to the next  high school Volleyball home game etc., facebook is her tool of choice. “Email takes too long and is more about facts,” she says. “If I wanted to exchange facts, I’d text.” Lina would start facebook conversations with something like: “Tell me something” or “RAWWR” – and still get quite a bit of responses! I found this mind-boggling. When talking with her about it, it dawned on me that her statements confirmed what we found when looking at car-owner- to-service-advisor communication. Lina said that people she hangs out with people who know what ‘RAWWR’ means,  and they respond within a few minutes with similar ‘interesting’ statements. Since they have developed rapport * already, they express their feelings in a kind of secret language, and are mostly interested in pinging their friends and exchanging ‘feel-good’ statements, or simply waiting for the other to say something exciting. Next time your talk to your  Service Advisor or customer, start with “RAWR” and see what happens. Just kidding. But what is striking to me is that this underlying rapport facilitates all kinds of conversations. Building trust with each other, being on the same wave length, sharing challenges and joyful moments – these all develop strong...
Smart Funnels Create More Customers

Smart Funnels Create More Customers

The beauty about local search is how tangible it can be if you incorporate information about local circumstances. If you think of the standard sales funnel (below), you already have pretty concrete numbers about your market potential. Let’s take a close-up view of the 2,000 to 4,000 searches in your area. Does your web presence captures all it can, or even a fair share? First and foremost, your internet presence will simply not perform if it is not on Page 1. But there is another reason why you may be underperforming online: the commuting pattern of your prospective customers. Your search strategy is broad and encompasses a greater service area of Anywheretown, USA, and yet it still doesn’t yield the expected results. Well, you can just switch to a better Search Optimization (SEO) provider and website designer and start over, right? Hold your high-horsepower engines for a little bit, hope is not a strategy. The image below segments searching motorists – the highest potential of losing the share being the red pie segment. Those motorists don’t find it convenient to get to the business location and will select a different business.     So it becomes clear the importance of targeting motorists outside the obvious business location area. But how do we cover the entirety of prospective customers? And what if the commuting pattern opens area that are not obvious? What if local commuter trains offer the opportunity to drop the vehicle in the morning, and then take a train and pick up the vehicle in the evening? Check below an area near Sacramento with the top five zip codes...
“ALLDATA selects AutoVitals as the best solution…”

“ALLDATA selects AutoVitals as the best solution…”

  “ALLDATA selects AutoVitals as the best solution…” We are extremely excited about our new partnership. Join me in celebrating this milestone.“ALLDATA Signs Strategic Agreement with AutoVitals to Enhance its Business Solutions Suite…” (MSNBC) AutoVitals’ strategic engagement will offer an improved acquisition and retention solution to ALLDATA’s mechanical and collision customers. (MSNBC) ALLDATA LLC is the leading provider of manufacturer automotive repair information and solutions for the professional automotive service and collision repair industries. The company has recently entered into an agreement with AutoVitals® to help repair shops attract and retain customers. “ALLDATA has selected AutoVitals as the best solution in the industry for helping customers reach a wide audience of interested consumers,” said ALLDATA President Jeff Lagges. “We have always been about helping shops succeed, and this is a proven tool to help them get the results they want.” The collaboration of ALLDATA and AutoVitals offers immediate benefits to a repair facility through ALLDATA’s suite of market products that leverage web technologies and social media. By deploying AutoVitals’ marketing platform, which is specific to the independent automotive industry, shops are now able to reach a wide audience – all inexpensively. AutoVitals can tailor search engine optimization technology to significantly improve a shop’s ranking and visibility, which can translate to higher profits. Additionally, customer reviews are solicited to build an online reputation.   Please read more from the ALLDATA perspective here.  ...
Reviews Featured on Your Website Are ALL on Google!

Reviews Featured on Your Website Are ALL on Google!

Reviews assist in getting potentially new customers to trust you. You knew that already. Dominance on Google page#1 assists new customers finding you. You knew that as well. Do you know how effective these can be when combined? See the image below. And did I mention that Google picks up your review stats off your website and ours to show it to prospective customers (blue arrows in picture above)? See for yourself above OR type your business name in Google and enjoy (assuming we designed and manage your website, of course). Uwe...
Call on Click

Call on Click

Many small business owners are wondering how a web presence can have maximum effectiveness. Or in other words: how are calls to action actually designed to attract visitors to click on them? Or simply, “is my website effective?” Other questions we hear are, “should I spend the money on a site optimized for mobile phones?”; “when do I know I need to update my website?” Our simple answer is “Measure and Modify”. As in real life nothing is perfect, so why not begin at a baseline and start improving from there, before spending money on less effective projects? There is an abundance of neat tools to get the exact information you need to make decisions. Lets look at some examples: 1. “You need a website optimized for mobile, since 36% of all searches use smart phones and will ultimately look at your website.” WOW, if that was true, you better get a mobile version NOW. Let’s use real data from websites we host to see how we measure effectiveness. Below is a comparison of an auto repair shop website in Simi Valley, CA and Pleasanton, CA. Pleasanton is a town with median household incomes around $99k, and it seems that quite a bit of bay and silicon valley (=internet company) executives live here. Simi Valley is used as a comparison, where the mix of professions seems more balanced. Both websites are leading in rank for many relevant search keywords and see more than 700 hits per month.   Mobile browsers account for just 3.5% of all clicks on both websites. Does that justify a specific website development? You decide....
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