Tom Dorsey teaches you how to manage a Digital Shop, measure results, and engage motorists for unprecedented increase in weekly revenue and ARO.
Learn techniques and strategies in breakouts, which cover real-life scenarios.
DIGITAL SHOP BEST PRACTICES ORGANIZED BY
Discover what you’ll learn to improve your business in just one day:
How to engage motorists digitally and achieve $150 ARO increase
How digital workflow management increases your Technician and Service Advisor efficiency by DOUBLE DIGITS
How to implement the Digital Shop with the high confidence to overcome any challenge caused by change
HANDS ON EXPERIENCE
Introduction and Welcome
Breakfast will be provided as Tom Dorsey kicks off the training with opening remarks.
How Digital Motorists Make Decisions
In this session, we’ll break down how digital motorists make decisions along the 7 touchpoints of motorist interaction— everything from how they search on Google to how they approve or decline work. We’ll also focus on some of the most impactful strategies to increase ARO by $150 or more.
Comparison of Practices in a Paper Based Shop vs The Digital Shop
Now that we have some of the best practices for how digital motorists make decisions, we’ll focus on learning the difference of results from a paper based shop vs a Digital Shop and building a scalable operation around digital. Diving into shop workflow operations, you’ll learn how to improve any process in your business using workflow and digital communication.
Overview of the Business Control Panel and How-To Measure, Literally, Everything
Now that we’ve learned a scalable shop workflow operation, how do you know if it’s working? We’ll help you understand how to monitor success. Using the Business Control Panel and its behavioral KPIs you can direct and motivate your staff with measurable goals.
How to Get Your Staffs Buy-In to go Digital
Time to put it all together! We know what we got to do, how do get our staff to buy into the idea of Digital and have them execute every day and with every customer.
Training with our Students
What I can share with you, with what Tyler learned, what he’s implemented, and him and Shane are working on daily. So, we ended up January at $614.20; so a $102 up, and that’s right after the conference. And so far in February, we’re at $614.84. So, they have raised the ARO up a $100 and that’s for… That’s where the shop that’s been using this for, what? Four years now.