What Is A Brand Style Guide and Why Does My Business Need One?

What Is A Brand Style Guide and Why Does My Business Need One?

Time and Money Well-Spent Do you have multiple versions of your logo in all sorts of file formats and variations? Not enough businesses take the time to create a company brand style guide. If you aren’t sure of what your brand looks like, then your customers are confused and are having a disjointed experience as well. A clear visual identity is essential in establishing brand engagement, especially in the market of auto repair where your customers have many choices. At it’s core, a brand is meant to represent much more than just style; it’s consistency relays a reputation of reliability, positive tone, attention to detail, and presents your company’s unique identity. Where exactly will I use a branding guide? EVERYWHERE! A custom-created style guide defines what your company’s brand elements are and the details of how they should be applied across all visual media. This guide ensures that you’re consistently putting forth the same representation of your brand across the wide breadth of Internet, print, and broadcast. Communicating with too many different styles or voices can compromise a brand’s image — retracting these inconsistencies and their repercussions becomes increasingly difficult over time. Whether it be your shop sign visible from the road, a business card at next week’s local Rotary Club meeting, or especially your website, there are opportunities for motorists to form their first impression of you. How can different fonts and treatment affect brand recognition for your potential customers? Both of these logos are a golden ‘M’ but when you look at these symbols, only ONE of them is immediately associated with food. Depending on your relationship...
SmartFlow App Release v1.15

SmartFlow App Release v1.15

v1.15 of the SmartFlow app enhances productivity by allowing technicians to save or submit vehicles while photos and sound recordings upload in the background.

KeyTag and Selling at Vehicle Drop-Off

KeyTag and Selling at Vehicle Drop-Off

Selling Declined Jobs and Inspection Results Made Easy In this release we added a few enhancements, which help the service advisor selling more jobs, help the tech identifying the vehicle faster and email and text with customers whose vehicle is not in the shop. In addition we offer trend graphs on your most important KPIs. This allows a quick check whether everybody is on track while introducing best practices in your shop.   Know your Sales Potential We have added more information at one glance to the vehicle tile in the workflow view. You will be able to immediately identify, what your selling potential is. Check whether there are inspection results from recent visits available. If there is no inspection result available, the following image is visible. Often selling trends on inspection results is the most effective way of educating motorists about wear and tear impact on their vehicle. We will show how many current recommended actions are on the inspection result and how many of those have data from a previous or past visit. In the image below 11 recommended actions are from the current inspection (clock icon) and 3 of them have matching data from previous or past visits. How many recommended actions were on the most recent inspection result. These have the potential to be added to today’s work order, if your or our service advisor identified them as welcome information to educate the motorist at vehicle drop-off. The image below shows the amount of 6 recommended action from an inspection in the past (red history icon) In addition you can see whether the images have been edited using the image editor...
Reading the worksheet on the tablet

Reading the worksheet on the tablet

Reading the worksheet on the tablet How technicians can see if jobs are approved to work on or have been modified (this guide assumes the tablet is assigned to a single technician)   Approved vs Unapproved Jobs Approved jobs will have black text and the technician can use all functions on the job line (i.e. job timer, modify job completion, take notes & photos, etc.). Unapproved jobs which are being estimated by the service writer or jobs assigned to another technician will appear grey and all functions will be disabled.     Modified Jobs Jobs that have been modified since the technician opened the worksheet on the tablet, either on the AutoVitals TVP (job approval changed, technician assignment changed) or in the POS software will be shown highlighted. The tech taps on the highlighted job to confirm they are aware of the change and the highlighting is removed. In this example the “Lube Oil and Filter” job has been modified from an unapproved job to an approved job:   After the tech taps on the job line on their tablet to confirm they have seen the modified job, the highlighting is removed:   Declined or Deleted Jobs When a job is marked as declined or deleted from the repair order in the POS software, the modified job is highlighted and “JOB DELETED” is shown Like any modified job, tapping on the job line will remove the highlighting. The job will still be shown to the technician as a deleted job and like an unapproved job it appears grey and all job functions are disabled. For more information on this...
Immediate Benefits from the Inspection Metrics Report

Immediate Benefits from the Inspection Metrics Report

The Inspection Metrics Report is probably the most valuable report in your business to gain insight in how service advisors and technicians work together. With the addition of the Word Order Composition Details trainers, owners and manager have now an invaluable tool to identify changes in tech and service advisor behavior.

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