What Is A Brand Style Guide and Why Does My Business Need One?

What Is A Brand Style Guide and Why Does My Business Need One?

Time and Money Well-Spent Do you have multiple versions of your logo in all sorts of file formats and variations? Not enough businesses take the time to create a company brand style guide. If you aren’t sure of what your brand looks like, then your customers are confused and are having a disjointed experience as well. A clear visual identity is essential in establishing brand engagement, especially in the market of auto repair where your customers have many choices. At it’s core, a brand is meant to represent much more than just style; it’s consistency relays a reputation of reliability, positive tone, attention to detail, and presents your company’s unique identity. Where exactly will I use a branding guide? EVERYWHERE! A custom-created style guide defines what your company’s brand elements are and the details of how they should be applied across all visual media. This guide ensures that you’re consistently putting forth the same representation of your brand across the wide breadth of Internet, print, and broadcast. Communicating with too many different styles or voices can compromise a brand’s image — retracting these inconsistencies and their repercussions becomes increasingly difficult over time. Whether it be your shop sign visible from the road, a business card at next week’s local Rotary Club meeting, or especially your website, there are opportunities for motorists to form their first impression of you. How can different fonts and treatment affect brand recognition for your potential customers? Both of these logos are a golden ‘M’ but when you look at these symbols, only ONE of them is immediately associated with food. Depending on your relationship...
5 Reasons Why You Should Add Mobile AdWords To Your Marketing Strategy

5 Reasons Why You Should Add Mobile AdWords To Your Marketing Strategy

When a prospective customer is on the go and looking for car service, they’re likely going to search for it on their phone’s browser. To the left is an example of an optimized mobile ad — it appears at the very top of the page, is large and eye-catching, and fills up your entire phone screen. When you need something fast, why wouldn’t you click the first thing you see? No matter how well a shop is ranking organically, you’ll always have to scroll past to find your mobile listing. Utilizing ad space is something to consider, especially to outrank the competitor who’d purchase that coveted first spot. How much you choose to spend on marketing all depends on your shop’s individual goals — maybe you just need a handful of new phone calls during a slow week or maybe you need a few months of help to bolster a brand new franchise location. No matter what the case is, Mobile Google AdWords will get your name found. In today’s mobile-first world where people are searching for where they want to be next while they’re already on the road, Mobile AdWords is the next step any small business should take to give their shop an extra boost. 1. Google AdWords allows you to reliably reach your target audience AdWords functions as a bidding system, as in you only pay Google when someone interacts with your ad. While you can pick and choose the exact keywords to be promoted for, competitors can select the same keyword profile. It’s then up to you to decide how high you’re willing to bid...
Issues with Google My Business Pages

Issues with Google My Business Pages

Uh-Oh Google We recently discovered that the Google Plus My Business Listings for several shops are now appearing as unverified and no longer rank in search results pages. Upon visiting the shop profile pages, we found that almost all information is missing, including contact information, review summaries, and photos. Investigation After immediately launching an investigation, we learned that Google is currently experiencing technical problems and we have also found a remedy to manually fix the pages ourselves. Google has assured us that this is a temporary issue and they are working on an overall solution, but they have yet to issue a formal statement.       Solution If you discover that your shop’s Local Listing and Business page are affected by this issue, fill out the form below. We are in the process of fixing this issue for you at no cost for AutoVitals web presence customer. If you are not a web presence customer, we can fix it for $175. Once Google releases any news about the matter, we will send out updates to you.       To Fix My Google Listing, fill the form out below Are you an existing AutoVitals Shop?*What is your Shop Name?*What is your Address?*What is your Email...
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