Customer AcquisitionDominate local search results and stand out from the competition
Customer acquisition is a broad term used to identify the processes and procedures used to locate, qualify, and ultimately secure the business of new customers. The modern motorist, your prospective customer, uses an internet browser and search engine to find a repair or service solution for their vehicle in their area.
Most often, someone searching will make the decision on which shop to choose based on reviews and search ranking. Among the list of hundreds of shops listed, the few that rank highest in the list, especially the ones that stand out with 5 star ratings, are the ones most often chosen.
Dominating local search results by showing up multiple times is key since you stand out from your competition and it pushes out other shops out of the results.
Reputation as a trusted resource is key. Reviews with 5 star ratings build your reputation with un-biased input from real customers. Relevant search specific content engages and educates the motorist and makes your site a more desirable destination than one with simple marketing information.
A website that is optimized for mobile and desktop viewing is critical since most motorists looking for service will be searching on-the-go from their mobile device.
Vital Contact provides shop owners with three key ingredients for customer acquisition from the web. Get Found by dominating local search results and standing out from the competition. Build a Reputation as a trusted resource with 5-Star reviews, educational videos and shop owner authored pages. Engage Visitors with relevant information formatted for their platform (mobile or PC) and then drive them to contact you.